Review

Target your audience with video ad using Jivox

Jivox has opened a sales and development office in Bangalore. Jivox provides a platform to easily create and distribute video ads. They are targeting mid and small size businesses where there is a very limited budget advertisement. Online video companies like 2dmovie and BigFlicks are investing big time in buying rights for online distribution of video content. 2Dmovie has plans to make the movies freely available and run on just advertising. Other players like Nautanki and WatchIndia can also find this service inevitable in their advertising mix.


Blogsjam aggregates top Indian blogs

Blogsjam is a very interesting initiative. This product is not competing in the field of RSS Readers. They are focussed in two niche areas. First it brings order to the ever growing blog content. And second deliver content to blog owners/users using widgets. They have organized around 200 blogs into 30 channels like Indian Technology and Startups, Bollywood News and Gossips etc. This team is being led by Ashish Baldua and Manish Baldua of Citipals. Citipals is website catered to review and recommendation of movies, restaurants etc.


Sell your old books through CampusBooks

Campusbooks wants to provide a platform for students to get textbooks without shelling out a fortune. There is no users fee or commission to use the site. The user can create a online account and list the books which they want to offer. Prospective buyers can contact the seller in campus or in the city. It pretty much works like a listing site. This initiative is being led by Kiran Kumar and Rahul Pissay.


Muziboo gives platform for amateur musicians

Muziboo gives platform for amateur musicians. It is a neatly designed site. It is a music site with a touch of social network site. It pretty much looks like myspace, where bands can create a profile and upload pictures and songs. Its is being led by Prateek and Nithya. Artists can upload their songs and in return they will get wider audience. The site has three main sections. Uploading Music, Discover and Learn Music and Discuss Music.


Review your employer using Criticat (Analysis)

Most sites that offer review of products or services provide a review scale of positive numbers. For most companies the score varies from 1 to 5. For example, in Amazon a user can provide score from 1 (hate it) to 5 (love it). Similar is the case for Netflix and Ebay. Criticat offers to review each of the category (work culture, salary benefits, career growth, managers and how much you recommend) from -5 to 5 (10 points). Can a user think of a negative numbers while reviewing a service/product?


Review your employers using Criticat (Overview)

Now you can get the first hand information about employers. This is an initiative lead by Shweta Gupta. This definitely fills the gap of lack of information (read as inside information) of a company. The site target both potential employees (job search) as well as employers (reputation management). According to Alexa, their ranking in India is 2,734. 79% of the traffic is from India.


IT Magazine can have a fresh online outlook

Information Technology Magazine (EFY) has completed 16 years of publishing. They do not have an online version of their magazine. Digitization of their content not only will fetch them wider audience but also additional revenue.


Watch Malayalam movies online using 2DMovie

2DMovie is a online portal which offers Malayalam movies. The customers can legally view or download Malayalam movies by paying a license fee. This is an effective way to reach wider audience and beat piracy. Majority of the traffic to the site is from India (22%), Qatar (18.7%) and US (11.5%). The 2D team is being lead by Jesinlal James. It all started by selling internet rights of his own movie Oridam