Analysis
Cash Cards account for 28.8% of all online transactions in IRCTC
Using Cash Cards for online transactions is becoming popular in India. Based on the information available from IRCTC for April 2008, 28.8 % of all transactions in IRCTC were done using cash cards. The transactions using cash cards fails the least number of times.
Monetizing Online News Content from India (Part 2)
What is the return on investment for advertiser when a viewer from California views an ad of Idea Mobile? A good percentage of the viewers of the Indian News websites are from non-resident Indians. Major Indian news sites provide live news streaming. The Indian advertisements shown in these live streams may not appeal the International Indian viewers. Displaying ads based on geography can have better results and opens up a new stream of revenue.
Indian Railways’ New Cash Cow; Rail Sampark IVR Service
Last week, Bharat BPO announced its plans to introduce advertisements to the IVR service of Indian Railways- Rail Sampark. Bharat BPO manages the call center operations for Indian Railways since 2007. This post looks like why such a move would bring value to advertiser’s money.
State of Online Video Content Distribution in India
In this series, we will be looking into the state of online video content distribution in India. Many big and small players have entered to cash in the opportunity. We will be analyzing the opportunity as well as studying the business model of players like Saavn, BigFlicks, 2DMovie etc. We will also analyze if […]
Monetizing Online News Streams from India (Part 1)
This is the first installment of the 2-part series in which we analyze the online news streams from India. The first part will give an overview of the current situation and the second part will look into ways to monetize these streams effectively.
I am a regular viewer of online news streams from IBN, NDTV and […]
Micro Travel Sites to Woo Indian Tourists
Last week, there was an article in Hindu noting that Foreign Travel Portals are using microsites to woo Indian Tourists. Thanks to the growing disposable income, Indian tourists can now take a vacation in Singapore or in Australia. According to an ET article, Indians are top spenders in Singapore, Malaysia and Australia. That may be a good news for those who are involved with travel business. The countries which have microsites for Indians are Singapore, New Zealand, United Kingdom, Malaysia and South Africa.