Analysis
Indian Railways’ New Cash Cow; Rail Sampark IVR Service
Last week, Bharat BPO announced its plans to introduce advertisements to the IVR service of Indian Railways- Rail Sampark. Bharat BPO manages the call center operations for Indian Railways since 2007. This post looks like why such a move would bring value to advertiser’s money.
State of Online Video Content Distribution in India
In this series, we will be looking into the state of online video content distribution in India. Many big and small players have entered to cash in the opportunity. We will be analyzing the opportunity as well as studying the business model of players like Saavn, BigFlicks, 2DMovie etc. We will also analyze if […]
Monetizing Online News Streams from India (Part 1)
This is the first installment of the 2-part series in which we analyze the online news streams from India. The first part will give an overview of the current situation and the second part will look into ways to monetize these streams effectively.
I am a regular viewer of online news streams from IBN, NDTV and […]
Micro Travel Sites to Woo Indian Tourists
Last week, there was an article in Hindu noting that Foreign Travel Portals are using microsites to woo Indian Tourists. Thanks to the growing disposable income, Indian tourists can now take a vacation in Singapore or in Australia. According to an ET article, Indians are top spenders in Singapore, Malaysia and Australia. That may be a good news for those who are involved with travel business. The countries which have microsites for Indians are Singapore, New Zealand, United Kingdom, Malaysia and South Africa.