Analysis
Reasons Behind the Popularity of Cash Cards in India
Cash cards are getting popular in India. The data from IRCTC (Indian Railway Catering and Tourism Corporation) gives good insight on the trends of e-commerce in India. This post looks into the reasons why cash cards are getting popular compared to debit and credit cards. Should the banks and transactions processing companies like VISA be worried about this trend in India?
Analysis of Payment Gateways in India (May 2008)
I am not aware of any other e-commerce site in India which is having more volume of transactions than IRCTC (Indian Railway Catering and Tourism Corporation). Every month IRCTC uploads the statistics which gives insight to the behaviour of various payment gateways. In the month of May 2008 IRCTC conducted 2.5 million transactions worth 2.33 billion Indian Rupees (58.45 million USD). A study of this data will give good insight to where Indian e-commerce industry is headed to. Cash Cards are getting very popular in India.
Yahoo to Give Access to User’s Ad Profile
What is the best way to know the need of a customer? Ask them. There is no better way than asking a customer what they want. Yahoo is planning to develop an advertisement model, where an user can tweak their advertisement profile.
Cash Cards account for 28.8% of all online transactions in IRCTC
Using Cash Cards for online transactions is becoming popular in India. Based on the information available from IRCTC for April 2008, 28.8 % of all transactions in IRCTC were done using cash cards. The transactions using cash cards fails the least number of times.
Monetizing Online News Content from India (Part 2)
What is the return on investment for advertiser when a viewer from California views an ad of Idea Mobile? A good percentage of the viewers of the Indian News websites are from non-resident Indians. Major Indian news sites provide live news streaming. The Indian advertisements shown in these live streams may not appeal the International Indian viewers. Displaying ads based on geography can have better results and opens up a new stream of revenue.