Nokia Life Tools -Education, Agri & Entertainment
After a successful pilot in Maharashtra, Nokia has launched Life Tools across India. Nokia life tools is targeted to the non urban population of India (as well as Africa). The internet penetration in rural India is dismal. On the other had the mobile phone penetration is steadily growing in urban as well as non-urban.
Nokia will be starting this service with the new model Nokia 2323 and 2330 classic. Nokia aims to remove the information constraints and help people take informed decision.
Nokia is trying to leverage the penetration of mobile network by providing basic services in three categories Agriculture, Entertainment and Education. This service comes with a subscription fee.
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