Google’s New Robot Writes Blogs; Bloggers Cry Foul
How does the news content gets generated in the web? Journalists and Bloggers have their own source (both online and offline) for latest news. They do their own investigation or research based on the tips they get. They put their expertise on top of the research and churn out a compelling post. The new age journalist (blogger) can always research (blogs, twitter, comments etc) on what others have already said about the topic and bring unique perspective. Posts that invoke reader’s interest will have interesting discussion which is worth as the post itself.

Google in one of its ambitious project has introduced a robot which writes the blog content automatically. Google has named their new robot as WriteBot. This is in addition to the Google News site which aggregates the top headlines from major sources of news. WriteBot has a very knowledgeable friend who reads millions of blogs, newspapers, and other user generated content. Yes, WriteBot depends on GoogleBot. As everyone knows GoogleBot is busy indexing the world’s content.
How does WriteBot generate content?
As soon as WriteBot gets tip for a new post, it calls GoogleBot to see if there are any reference material which can be used to create a new post. WriteBot relies on GoogleBot’s analytical ability as it is reading and analyzing the world’s information for many years now. WriteBot compiles all the information and refers the goldmine of Google user’s online behaviour and generates unique content for each user. Yes WriteBot knows that I like short posts. Occasionally WriteBot pushes longer post into my reader to see if I like it. Different users get different post based on their online behavior and taste. If WriteBot understands that its reader is a geek, it will use more geeky language in the post. WriteBot always links to the original source of the story. Each user has their own page with Google.
WriteBot knows the importance of speaking vernacular language
WriteBot writes contents in many languages simultaneously. In India most news content providers understands the need of being vernacular. WriteBot develops content in English, Hindi among many other languages. And finally, it uses the tried and tested Adsense for advertising. Needless to say all the advertisement are much more context sensitive and much more relevant (behavioral targeting) than ever.
This is a fictional post. This is the first post in the new category WorkBench.
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