BharatMatrimony delivers SoulMates through RSS
BharatMatrimony (Consim Info Private Limited) delivers the list of brides or grooms as RSS Feed. This feature is available on the regional sites of BharatMatrimony like Assamese, Bengali, Gujarati and 12 other regions. The regional sites provide RSS feeds based on Religion, Caste, Country, State, City, Education, Occupation and Marital Status.
The screen shot below has the criteria of RSS (on the website) and a sample RSS Feed from KeralaMatrimony.
As you can see, there are no personally identifiable information in the RSS feed. It just carries a simple overview of the profile on the header as well as on the body of the feed. It is very much like the matrimonial classifieds ad in the newspaper, where information is short and crisp. On clicking, the user is directly taken to the profile on the website.
BharatMatrimony has all the possible criteria for the RSS feed except for age and height. Adding age and height will make the RSS feed more appealing to the user. They can also think of allowing users to create RSS feed based on search criteria, just as Google News allows based on keywords. Now BharatMatrimony have some more real estate for online advertisements.
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Thanks for the friendly review. We will also take your suggestion into consideration when we do the next update of the feeds.
Thank You
BM Staff