Archive for April, 2008
Monetizing Online News Content from India (Part 2)
What is the return on investment for advertiser when a viewer from California views an ad of Idea Mobile? A good percentage of the viewers of the Indian News websites are from non-resident Indians. Major Indian news sites provide live news streaming. The Indian advertisements shown in these live streams may not appeal the International Indian viewers. Displaying ads based on geography can have better results and opens up a new stream of revenue.
Indian Railways’ New Cash Cow; Rail Sampark IVR Service
Last week, Bharat BPO announced its plans to introduce advertisements to the IVR service of Indian Railways- Rail Sampark. Bharat BPO manages the call center operations for Indian Railways since 2007. This post looks like why such a move would bring value to advertiser’s money.
Takers for RCom’s Educational Portal; Exam Guru
Reliance Communications is cashing on the fact that India has more mobile users than internet users. It recently launched IVR based Education Portal named Exam Guru. It was already in the business of sending exam results by SMS. Information associated with education is very basic, and it will always be in demand. Such information should be made available for the lowest cost, if not free.
Automation of Tracking School Dropouts; Back2School
In this unique initiative the District Collector of Krishnagiri (Tamil Nadu, India) has introduced an online system for tracking school dropouts of the district and to bring them back to school. This model could be adopted across various districts in India to keep the school dropout rate under control.
BusinessWeek magazine called India as a nation […]
State of Online Video Content Distribution in India
In this series, we will be looking into the state of online video content distribution in India. Many big and small players have entered to cash in the opportunity. We will be analyzing the opportunity as well as studying the business model of players like Saavn, BigFlicks, 2DMovie etc. We will also analyze if […]
Monetizing Online News Streams from India (Part 1)
This is the first installment of the 2-part series in which we analyze the online news streams from India. The first part will give an overview of the current situation and the second part will look into ways to monetize these streams effectively.
I am a regular viewer of online news streams from IBN, NDTV and […]
Portal for The Disabled in India; Punarbhava
Last month Government of India launched a exclusive portal for the disabled in India. They call it is as Punarbhava which means renewed being. This websites caters to the disabled populations as well as those associated with them like relatives, NGOs etc. This is an initiative from Media Lab Asia in collaboration with Rehabilitation Council of India.
Take your CAT Online; Choose your Date
5 years after the first ever fraud in CAT exams, IIMs have finally decided to change the exam format to online from 2009. Every year thousands of candidates take the exam to get into IIMs and other business schools. Initially there will be around 100 centers and candidates will have to to take the exam in batches on different dates.