Archive for March, 2008

Gals, try your make up online using Taaz

Taaz is a innovative website which allows users to try different kinds of make up and hair style, thereby bring out the best possible look. The name Taaz is derived from Hindi word Taaza which mean fresh or Taj which means crown. This is brain child of Satya Mallick and David Kriegman. The patented algorithm for separating gloss from non-gloss in digital images is the backbone for applying photo-realistic makeup to images. Taaz.com is the creation of Photometria, inc., a San Diego-based technology company.


Target your audience with video ad using Jivox

Jivox has opened a sales and development office in Bangalore. Jivox provides a platform to easily create and distribute video ads. They are targeting mid and small size businesses where there is a very limited budget advertisement. Online video companies like 2dmovie and BigFlicks are investing big time in buying rights for online distribution of video content. 2Dmovie has plans to make the movies freely available and run on just advertising. Other players like Nautanki and WatchIndia can also find this service inevitable in their advertising mix.


Doordarshan News in the race with Web1.0

DD News was launched on November 2003, replacing the DD Metro. A look at the Doordarshan News website will tell that they are happy simple and neat Web1.0. They classify the news into National, International, Business, Sports, Entertainment, Sci-Tech, Social and Health. The only place where one can find some user interaction is at their daily poll.


Search and shop online using OxyShopping

Oxyshopping provides a platform for an online shopper to compare price of a product with a large number of online sellers. When information is consolidated, consumer gets the best price. They have a very impressive list of online retailers. The site does not deal with the logistics of buying and selling. Online retailers will get a wider audience who other wise depended only on word of mouth advertising and search engine.


Blogsjam aggregates top Indian blogs

Blogsjam is a very interesting initiative. This product is not competing in the field of RSS Readers. They are focussed in two niche areas. First it brings order to the ever growing blog content. And second deliver content to blog owners/users using widgets. They have organized around 200 blogs into 30 channels like Indian Technology and Startups, Bollywood News and Gossips etc. This team is being led by Ashish Baldua and Manish Baldua of Citipals. Citipals is website catered to review and recommendation of movies, restaurants etc.


Sell your old books through CampusBooks

Campusbooks wants to provide a platform for students to get textbooks without shelling out a fortune. There is no users fee or commission to use the site. The user can create a online account and list the books which they want to offer. Prospective buyers can contact the seller in campus or in the city. It pretty much works like a listing site. This initiative is being led by Kiran Kumar and Rahul Pissay.


Muziboo gives platform for amateur musicians

Muziboo gives platform for amateur musicians. It is a neatly designed site. It is a music site with a touch of social network site. It pretty much looks like myspace, where bands can create a profile and upload pictures and songs. Its is being led by Prateek and Nithya. Artists can upload their songs and in return they will get wider audience. The site has three main sections. Uploading Music, Discover and Learn Music and Discuss Music.


Review your employer using Criticat (Analysis)

Most sites that offer review of products or services provide a review scale of positive numbers. For most companies the score varies from 1 to 5. For example, in Amazon a user can provide score from 1 (hate it) to 5 (love it). Similar is the case for Netflix and Ebay. Criticat offers to review each of the category (work culture, salary benefits, career growth, managers and how much you recommend) from -5 to 5 (10 points). Can a user think of a negative numbers while reviewing a service/product?