Gals, try your make up online using Taaz
Taaz is an innovative website which allows users to try different kinds of make up and hair style, thereby bring out the best possible look. The name Taaz is derived from Hindi word Taaza which mean fresh or Taj which means crown. This is brain child of Satya Mallick and David Kriegman. The patented algorithm for separating gloss from non-gloss in digital images is the backbone for applying photo-realistic makeup to images. Taaz.com is the creation of Photometria, inc., a San Diego-based technology company.
Users start by uploading their own digital photo and then experiment with a palette of thousands of colors and shades in products ranging from foundation and concealer to multi-tone eye shadow and lip gloss – even colored contact lenses! With the addition of a hairstyle or change of hair color, the look is complete. The effects are immediate, simple to use and so life-like that the saved result looks like a real photograph. In order to help viewers bring these looks to life, taaz.com’s experts offer engaging beauty, fashion and style trends, tricks and advice.
In their own words- The uses for these makeovers are endless: They can be saved, printed and brought to your makeup artist or hair stylist to convey the precise look you crave; emailed to friends; put on greeting cards; or used as online profile pictures on Facebook or MySpace. Taaz.com’s Social Network allows users to share images and makeovers with friends who can rate the look, provide comments and suggestions, and even add their own touch to the makeover, making taaz.com a social experience akin to going to the mall with friends.
Taaz currently run some ads on their website. Once they have sufficient customer base they may venture into selling those cosmetic products through their site. Have a look at this video about Taaz.
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