Target your audience with video ad using Jivox
Jivox has opened a sales and development office in Bangalore. Jivox provides a platform to easily create and distribute video ads. They are targeting mid and small size businesses where there is a very limited budget advertisement. Online video companies like 2dmovie and BigFlicks are investing big time in buying rights for online distribution of video content. 2Dmovie has plans to make the movies freely available and run on just advertising. Other players like Nautanki and WatchIndia can also find this service inevitable in their advertising mix.
I took a look at their product offering. Jivox is a web based video advertising service similar to Google Video Ads. Jivox helps advertisers create their own video ads. They also have affiliate program for website owners with video content. The ads can be targeted based on demographics like age, gender, location etc.
Jivox offers a tool called Jivox Adslate. They have a library of sample pictures, video clips and audio clips. The users can start creating a video ad with the library. Jivox also assists in creating campaigns. Advanced users can upload their own content to the system. Once the advertisement is ready, the advertiser can to fix the demographics to target, budget and campaign date. After that the advertiser can publish the ads to Jivox’s network.
Typical 1000 impression ad will cost $10 to $40. Jivox uses its micro targeting technology to match customers to the requirements of the ads. So the advertisers get better return on their investment.
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