IT Magazine can have a fresh online outlook
Information Technology magazine targets venture capitalist, technopreneurs, CTOs and researchers. They have completed 16 years in print. They print approximately 45,000 copies every month.
One glance over their website would suggest that they aren’t very keen in doing online business. They have the following sections on their site- Home, Magazine, Current Issue, Featured Archives, Subscription, Advertising and Contacts. Every month they share only the contents and a brief excerpt from the magazine. They do not have a web version of the magazine. The website do not have any of the fancy stuff like blogs, RSS, podcasts and the like.
In internet age, people prefer to get free information over the net. It is almost like a norm that a magazine publisher put their content in multiple formats. Digitization of their content will fetch them wider audience and additional revenue.
This month they have some interesting articles on start ups. Sorry! they only have excerpts. You will have to buy magazine to read the whole stuff.
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