Archive for March, 2008
Reaching the Pockets of Customers using SMS 2.0
What if marketers want to reach their customers in a more personalized way? Internet penetration in India is lower compared to that of mobile phones. And Affle has found its niche in providing upgraded SMS service with personalized content, context sensitive text advertisements and search options. Affle has partnered with Airtel to provide this service in India.
Micro Travel Sites to Woo Indian Tourists
Last week, there was an article in Hindu noting that Foreign Travel Portals are using microsites to woo Indian Tourists. Thanks to the growing disposable income, Indian tourists can now take a vacation in Singapore or in Australia. According to an ET article, Indians are top spenders in Singapore, Malaysia and Australia. That may be a good news for those who are involved with travel business. The countries which have microsites for Indians are Singapore, New Zealand, United Kingdom, Malaysia and South Africa.
UN E-Governance readiness list, India is 113th
Despite all its efforts, India has slipped in its E-Governance ranking from 87 (in 2005) to 113 (in 2007). This is based on the UN E-Governance readiness list. India has developed a comprehensive national portal that promotes e-governance as important national policy and strategy. India is one of the 10 countries which uses emails to communicate with citizens. Pakistan has improved its rank from 136 to 131. While Bangladesh has improved its rank from 162 to 141.
Fully functional website for BCCI in July
Today there was an article in Hindu about a deal between BCCI and an American firm for developing and maintaining websites for the next 10 years for $50 million. The website for Indian Premier League will be launched on April 7th and that for BCCI by July, 2008. There are some interesting facts about BCCI website.
Getting employees for Indian startup
A job fair with difference. Startup Lunch is a unique initiative from Proto.in, where it plans to provide a platform for a face to face conversation between start-up employers and prospective employees. The earliest one would be in Delhi on March 27th. They plan to have such a meeting in Bangalore, Chennai, Mumbai, Pune and Hyderabad.